[lmclaney]

heres what the old logo looked like with the other candidate cities and the old logo was a lot better:

[Azeem]

A few from years back. I really like these.

[brooks]

I totally agree that it'd look great on a white topman tshirt, it's trendy in an 80's fashion way, and 'attitude' that really is 80's, everything seemed to have to have attitude, but now I think for it's purpose it doesn't convey the olympics, unless the olympics is for fashion officianados.

Nice logo, not for it's intended purpose though.

[sean_r]

This video gives it a bit of context in a super eighties retro stylee, does that little ‘tm’ stand for Timmy Mallet I wonder?

London 2012 - About our new look (brand animation version)

[RaelRode]

I thought the candidate logo was the logo they were using. Not this pile of bollocks. I could have done this for £400!!!!! :p I hope this is a really late april fools.

Okso I watched the video and the idea of it never being static and always changing colour is good, but the shape of it is bollocks and the colours used aren't even the olympic colours, which they should be. The colours are there for a reason and personally, I would give them a better design for free just so the UK don't look like a load of twats with no design sense.

[Azeem]

Originally Posted by sean_r

Nah I disagree with the lot of you. This logo is going to go down in history, weather it's good or bollocks doesn't matter. Considering Olympics need to capture the minds of the yoof and rescue us fatties from Americanisation, only time will tell.

There is no chance in hell that a colourful logo (of all things) will get little fat kids off their arse away from the telly and outside playing football. Nobody is that naive.

This is a classic example of an organisation expecting a logo will solve all their problems and really "embody and encapsulate" what they are all about.

The new 2012 emblem will use the Olympic spirit to inspire everyone and reach out to young people.

Bollocks. Bollocks. Bollocks.

---

[lmclaney]

holy crap I just read they paid £400,000 for that logo. That is insane!

[RaelRode]

I think i gotta find some stupid prat from a big corporation to do them a new logo. I won't have to work for years after. :p

[Paddy]

I reckon they had that left over from an Olympic bid some time in the late 80s.

Now please excuse me while I vomit on myself.

[sean_r]

Wolff Olins have just updated their website then, conveniently timed, I'm sure.

They have done it again, they’ve got us all talking about something they’ve done, and they’ll probably do a good job with the whole thing. They've had the nackers to think diffirently. They’re not always right, but you have to admire their spirit.

[hawken]

I think its a good move.

the video looks like a lot of work to complete. Who knows, maybe they let the logo out a bit early, I mean theres still 4 bloody years to go. Good and bad, will certainly grow on people from now.

although yes it does look like lisa simpson giving bart a blowjob

[Azeem]

Wow, Is there a reason why their website is utter shite to navigate?

[willywonka]

VOTE RESULTS
How would you rate the London 2012 logo?
Gold
3.34%
Silver
4.92%
Bronze
9.16%
Wooden spoon
82.59%
7075 Votes Cast

Seems like the majority of voters think its wank

[RaelRode]

Because their website is shyte. Simple. Why is there a big eye???

[hawken]

omg you have to check out the link that says "what do readers think they can make" or something... found this, and I'm not sure it will be there very long. It's on the fucking bbc news website for christs sake and no one has noticed.

[hawken]

BBC NEWS | In Pictures | In pictures: Alternative Olympic logos

the caption is;

Sean Stayte: "Here is my design for the Olympic logo. It is very simple and so memorable. The hands represent Britain pulling together to reveal the Olympics."

[Azeem]

Haha. That is fuckin genius hawken.

---

[hawken]

looks like they are trying to jimmy the voting too! its changed!

[hawken]

woo I win!

Digg - goatse.cx on bbc news website as new Olympic logo

[brooks]

yeh i'm sticking by the fact that for big brother, mtv or topman it'd be a great design; but for it's purpose it's balls.