Web Design Forums

stealthcow · 29-09-2006, 06:09

BT is using overture (Yahoo! marketing) to pay for search engine listings. For the term "web designer" they have bid £5 per click, making it impossible for usual companies to bid properly. The next bid down is £1.10 (about usual)

Let's make BT pay a bit of money, go to http://uk.search.yahoo.com/search?p=...vc%3DcountryUK and click on their link at the top!

(it's randomising at the moment, so if it doesnt show first time, just choose to search again)

iCraig · 29-09-2006, 06:26

Just spotted our company in those sponsored links too.

stealthcow · 29-09-2006, 06:36

what's your company (don't worry, I won't click on your ad!)

Limbo · 29-09-2006, 06:38

Don't click people - paid advertising is supposed to work this way - the more you pay the better your positioing - this type of post devalues the worthiness of the search engines - a service I couldn't live without. The Ad clearly describes the type of service BT are offering - so fair play to them.

stealthcow · 29-09-2006, 06:40

it's overinflating the market and that helps nobody apart from overture

sub · 29-09-2006, 06:47

Up to them how they spend their marketing budget ... imo.

gray · 29-09-2006, 06:49

i'll keep clicking it for £4.50 a click

Limbo · 29-09-2006, 06:51

Quote:

Originally Posted by stealthcow

it's overinflating the market and that helps nobody apart from overture

Not really - they pay £5 - they get a great listing. You pay £1.10 and get a good listing (but not as good). Someone probably complained that you (royal you) were overinflating the market at £1.10... as they only used to pay 25p 4 years ago.

Things move on quickly - bigger businesses are recognising the importance of higher CTR for wider targeted keyphrases - I'd not worry about this naive move by BT - the long tail is where your time should be spent IMO - wider keyword searches are proven to return a higher ROI - where investment = broader search marketing - not industry wide search matches like 'web designer'.

R1gM · 29-09-2006, 08:25

You also forgetting how adwords etc work. £5.00 is their limit they simply will pay a couple of pence more than the person below them. Being on front page top 3 results for under 1.10 is still achievable and being top 3 is as good as one.

stealthcow · 29-09-2006, 11:02

ok, my bad...

R1gM · 29-09-2006, 15:15

Proper SEO takes around 6months to a year to yield the same sort of results. The point is about matching the return on your budget. I know clients who spend 10,000 a month on keywords and make five times that back. Its about ROI not whether something is expensive or not. Proper business needs instant returns and a properly managed keyword campaign can help that until your site reaches natural listings. The places where people are ripped off is by shit account managers who have zero clue about what they are doing.

29-09-2006, 06:09	#1 (permalink)
stealthcow knocking heads Join Date: Jul 2003 Location: London, UK Posts: 1,935	£5 a click!!! BT is using overture (Yahoo! marketing) to pay for search engine listings. For the term "web designer" they have bid £5 per click, making it impossible for usual companies to bid properly. The next bid down is £1.10 (about usual) Let's make BT pay a bit of money, go to http://uk.search.yahoo.com/search?p=...vc%3DcountryUK and click on their link at the top! (it's randomising at the moment, so if it doesnt show first time, just choose to search again)

29-09-2006, 06:47	#6 (permalink)
sub Shitcasket™ Join Date: Jul 2005 Location: Brighton Posts: 4,201	Up to them how they spend their marketing budget ... imo. __________________ Follow DT updates on Twitter: http://twitter.com/designerstalk

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29-09-2006, 06:26	#2 (permalink)
iCraig official stapler owner Join Date: Aug 2005 Location: UK Posts: 156	Just spotted our company in those sponsored links too.

29-09-2006, 06:36	#3 (permalink)
stealthcow knocking heads Join Date: Jul 2003 Location: London, UK Posts: 1,935	what's your company (don't worry, I won't click on your ad!)

29-09-2006, 06:38	#4 (permalink)
Limbo Baskin' Join Date: Feb 2005 Posts: 5,581	Don't click people - paid advertising is supposed to work this way - the more you pay the better your positioing - this type of post devalues the worthiness of the search engines - a service I couldn't live without. The Ad clearly describes the type of service BT are offering - so fair play to them.

29-09-2006, 06:40	#5 (permalink)
stealthcow knocking heads Join Date: Jul 2003 Location: London, UK Posts: 1,935	it's overinflating the market and that helps nobody apart from overture

29-09-2006, 06:49	#7 (permalink)
gray i still want paying Join Date: Oct 2003 Location: newcastle, uk Posts: 4,728	i'll keep clicking it for £4.50 a click

29-09-2006, 08:25	#9 (permalink)
R1gM Senior Member Join Date: Sep 2006 Posts: 276	You also forgetting how adwords etc work. £5.00 is their limit they simply will pay a couple of pence more than the person below them. Being on front page top 3 results for under 1.10 is still achievable and being top 3 is as good as one.

29-09-2006, 11:02	#10 (permalink)
stealthcow knocking heads Join Date: Jul 2003 Location: London, UK Posts: 1,935	ok, my bad...

29-09-2006, 15:15	#11 (permalink)
R1gM Senior Member Join Date: Sep 2006 Posts: 276	Proper SEO takes around 6months to a year to yield the same sort of results. The point is about matching the return on your budget. I know clients who spend 10,000 a month on keywords and make five times that back. Its about ROI not whether something is expensive or not. Proper business needs instant returns and a properly managed keyword campaign can help that until your site reaches natural listings. The places where people are ripped off is by shit account managers who have zero clue about what they are doing.

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