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Old 11-01-2013, 07:54   #1 (permalink)
droidcub
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what tools were used to create this ad?

what tools were used to create the HTC windows 8 ad?
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Old 11-01-2013, 08:39   #2 (permalink)
moz
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Just guessing.
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Old 11-01-2013, 09:17   #3 (permalink)
steveb
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Old 11-01-2013, 09:27   #4 (permalink)
droidcub
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no, but it is animation...was it flash? watch the HTC ad please...very colorful
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Old 11-01-2013, 09:33   #5 (permalink)
steveb
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Flash is a medium for the web. It is not possible to produce broadcast quality images with it. Ergo, the tv advertising was not produced with Flash.
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Old 11-01-2013, 09:53   #6 (permalink)
moz
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Quote:
Originally Posted by droidcub
no, but it is animation...was it flash? watch the HTC ad please...very colorful

You can have print 'ads', web 'ads' and broadcast 'ads'. You didn't state which one you were asking about and, being predominantly a print designer, I assumed you meant the press/print ads.
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Old 11-01-2013, 10:06   #7 (permalink)
steveb
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Having been a video editor for twelve years, I assumed you meant broadcast ads.
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Old 11-01-2013, 10:52   #8 (permalink)
droidcub
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sorry, for my minsinformation. I wasn't able to paste a link here, hence, why i wasnt clear enough.

In you tube, if you paste this -'Introducing the Windows Phone 8X and 8S by HTC' you will get that video. that's the one i am talking about. it is very colorful and animated with basic shapes.

thanks guys
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Old 11-01-2013, 10:53   #9 (permalink)
d*d
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Quote:
Originally Posted by steveb
Flash is a medium for the web. It is not possible to produce broadcast quality images with it. Ergo, the tv advertising was not produced with Flash.

this is not true
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Old 11-01-2013, 10:55   #10 (permalink)
steveb
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Which bit?
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Old 11-01-2013, 12:05   #11 (permalink)
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That it's not possible to produce broadcast quality images with flash, it's used in most post production and animation studios
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Old 11-01-2013, 12:07   #12 (permalink)
d*d
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I know one of the animators that worked on this;
https://www.youtube.com/watch?v=lNT7N656vXE
animation done in flash - composition done in after effects


edit - not seen the HTC ad but really, really doubt that it was done in flash
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Old 11-01-2013, 12:13   #13 (permalink)
calder12
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Isn't Flash all vector? It should be able to scale to any medium no?

I'm guessing this is the ad he's referring to by the colour and I'm going to take a shot that it was completely done in AE.

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Old 11-01-2013, 12:14   #14 (permalink)
steveb
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I stand corrected and shall look into Flash's usage a bit further.
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Old 11-01-2013, 12:19   #15 (permalink)
d*d
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Quote:
Originally Posted by calder12
Isn't Flash all vector? It should be able to scale to any medium no?

It's creation tools are all vector but it can animate bitmaps as well
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