Logo development critique

mozo
mozo
ManagerDammamPosts: 8 edited March 19 in Logo and Brand Identity
I made an update to my current logo to this:

img-20170227-wa0000_-_nskh_-_nskh.jpg

The previous one looked ugly and dull.

About this logo:
TS stand for "Tactical Store" shaped like a shield. The shield is winged. A beret on top of it.

What you all think of this design?

Comments

  • StisterMeve
    StisterMeve
    Fucky-do Posts: 6,616
    Is anyone else seeing a swastika in the middle on first glance?
  • Martin_Scurry
    Martin_Scurry
    PacificaPosts: 8
    i can't see this image.
  • mozo
    mozo
    Manager DammamPosts: 8
    i can't see this image.


    Sorry, I don't where did it go.
    Anyway, here it is:

    IMG-20170227-WA0000_-_


  • Giraffe
    Giraffe
    toxic designer Posts: 9,880 edited March 22
    1) It's a decent start toward something respectable, but it's in no way there yet.
    2) The monogram feels a sloppy. I can tell you have a shield in white outline as a container for the "TS." If you're serious about elevating your design, you would rethink this kind of shortcut. Draw the letters with intention. Notice how the bottom of the 'S' is curved on the bottom, but flat on the top? It's killing me.
    3) That 'T' is begging to be turned into a tactical knife.
    4) The wings are pretty bad. They need to resemble something like this:

    ww2doclordlotobv.jpg

    Overall it's a clumsy attempt, so it's better to call it a first draft.
  • Giraffe
    Giraffe
    toxic designer Posts: 9,880
    Also the 'T' itself is clearly two different widths.
  • Nick
    Nick
    Cream of DT Posts: 18,196
    At least we know where the wings artwork came from.

    royal-wings-logo-template.jpg

  • handcraftedweb
    handcraftedweb
    thought leader Left coastPosts: 6,813
    Giraffe wrote: »
    Notice how the bottom of the 'S' is curved on the bottom, but flat on the top? It's killing me.

    "Tactical 5". Like Fox Force 5.
  • Giraffe
    Giraffe
    toxic designer Posts: 9,880
    Ugh. What a dummy.
  • mozo
    mozo
    Manager DammamPosts: 8
    Nick wrote: »
    At least we know where the wings artwork came from.

    royal-wings-logo-template.jpg

    That's right.
    I loved those wings, they look neat.
  • Giraffe
    Giraffe
    toxic designer Posts: 9,880
    HMMM
  • mozo
    mozo
    Manager DammamPosts: 8
    Giraffe wrote: »
    1) It's a decent start toward something respectable, but it's in no way there yet.
    2) The monogram feels a sloppy. I can tell you have a shield in white outline as a container for the "TS." If you're serious about elevating your design, you would rethink this kind of shortcut. Draw the letters with intention. Notice how the bottom of the 'S' is curved on the bottom, but flat on the top? It's killing me.
    3) That 'T' is begging to be turned into a tactical knife.
    4) The wings are pretty bad. They need to resemble something like this:

    ww2doclordlotobv.jpg

    Overall it's a clumsy attempt, so it's better to call it a first draft.


    Man! Where have you been? I've been looking for someone critiques like you.
    So, thank you for all of this.

    1) I'll get there. :)
    2) Roger
    3) I know. But I couldn't find a designer who has the guts to do it w/o ruining it. I hired about 3 designers but no luck.
    4) I want the logo to have less details.
  • mozo
    mozo
    Manager DammamPosts: 8
    Giraffe wrote: »
    Also the 'T' itself is clearly two different widths.

    Noticed.
  • mozo
    mozo
    Manager DammamPosts: 8
    Giraffe wrote: »
    Notice how the bottom of the 'S' is curved on the bottom, but flat on the top? It's killing me.

    "Tactical 5". Like Fox Force 5.

    No point.
    My business name is Tactical Store.
  • calder12
    calder12
    Senior Member Posts: 13,496
    mozo wrote: »
    Giraffe wrote: »
    Notice how the bottom of the 'S' is curved on the bottom, but flat on the top? It's killing me.

    "Tactical 5". Like Fox Force 5.

    No point.
    My business name is Tactical Store.

    He means it looks like T5 not TS, Giraffe's comment about the flat top and round bottom is what's causing that.
  • mozo
    mozo
    Manager DammamPosts: 8
    calder12 wrote: »
    mozo wrote: »
    Giraffe wrote: »
    Notice how the bottom of the 'S' is curved on the bottom, but flat on the top? It's killing me.

    "Tactical 5". Like Fox Force 5.

    No point.
    My business name is Tactical Store.

    He means it looks like T5 not TS, Giraffe's comment about the flat top and round bottom is what's causing that.

    I see. Got it.
    Thanks for clear that out.
  • Giraffe
    Giraffe
    toxic designer Posts: 9,880
    Is your business name just "Tactical Store"? I dont think you can actually trademark that. It's too generic for merchandise.
  • mozo
    mozo
    Manager DammamPosts: 8
    Giraffe wrote: »
    Is your business name just "Tactical Store"? I dont think you can actually trademark that. It's too generic for merchandise.

    Official name is Tactical-Store Trade Est
    (Tactical Store) is the short name.

    I was aiming for (The tactical) but wasn't available. And this one was.

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