[paulwhitney]

In car advertising and marketing on Parking Discs

Parking Discs are used by local authorities throughout the UK but have yet to be discovered by the advertising industry. Survey results published in Promotions Buyer magazine (May 2008) revealed that nearly two thirds of respondents could name a brand or company / organisation featured on promotional merchandise that is kept in their car. And almost 95% of respondents believe that branded promotional merchandise increases a company’s brand awareness. Almost half have purchased from the branded companies.

Parking discs present a brilliant opportunity for advertisers.

There are millions of motorists in the UK who reside in towns where a parking disc scheme is in operation. Each day millions of motorists handle a parking disc at least twice and so each day that parking disc is seen by that motorist at least twice! That’s a lot more than a map, an ice scraper, a pen, a sun shield, a tax disc holder or any other form of in-car advertising!

Parking discs and in-car advertising for insurance companies, breakdown services, motoring organizations

Think of the opportunities for a whole array of industries allied to the car industry… insurance companies, breakdown services, motoring organization, petrol and diesel suppliers, windscreen replacement, car dealerships, tyre companies… parking discs can offer an inexpensive way of ensuring that you giveaway gets noticed more than any other form of in-car promotional merchandise!

Parking discs are available from Whitney Woods and you can see details on popupmailers.co.uk/popup_parkingdiscs.html