how much is a good pay per click rate? I have absolutely no idea on how best to buy advertising online - do i go for google keywords over other sites? or how much should i spend per year on banner advertising (on average) - I frequently get magazines with good readership and good online readership asking me to advertise with them, Im more tempted to avoid their online site, and go for a full page ad. Anyone any advice on sensible amounts to expect to pay? One in particular is offering me roughly £1000 a year for 1320 visitors - is this good for a banner or shit?
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