I worked for a company a few years ago who's phylosophy for new projects was based on the principle of offing two of three service standards - Good, Fast and Cheap. This would be applied as follows:
The client can have their site produced ...
Good and Cheap but it won't be Fast;
Good and Fast but it won't be Cheap;
Fast and Cheap but it won't be Good.
Another one of their philosophies was that "ALL clients are c*nts" which is probably why they are out of business now.