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Originally Posted by NickToye
But do you not think it is something that us as designers could offer as a service - more £££.
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Agreed, design houses should offer SEO/SEM inhouse, however SEO should be recognised as a seperate discipline. Do your top designers also do the PHP/ASP/.net coding too?? AFAIK these are mostly treated as seperate skills.....
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Originally Posted by NickToye
I don't know about you but i'm a little sceptical about plenty of SEO companies, who make big claims, and can't deliver.
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Oh yeah, loads of them - I used to get cold called all the time - "We cannot find your site in the SERPS - blah blah blah" or "Type in Miserable Failure in to Google, blah blah"
My standard response is "Whats your URL? Where do you rank?"
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Originally Posted by NickToye
For an extra £500 per year to continually monitor and optimise a site. I myself would take the extra cash per client, i'm sure it isn't as difficult as say learning a new programming language. Or possibly even offer a sliding scale payment structure. If the site is listed on the first page, then an extra £500 per year, and this decreases on a sliding scale depending on how far down the listings the site drops.
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£500 A month maybe...... But there's no way I'd take on a client for £10 a week.... It really depends on the type of site, target audience, age of site, competition and adsense equivalent costs.
A lot of SEO individuals are more than happy to be paid a smaller basic with a decent bonus structure depending hitting certain criteria.
Unlike programming the goal posts keep changing for each and every search engine on an unspecified timeframe and so do your competition.
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Originally Posted by NickToye
After all a client probably doesn't realise that keywords and good copy are as important as eachother. I only say this because we have had a client who has thrown us a load of keywords that he wants in his site, but has paid no attention to the fact that we also need good copy. And my boss also doesn't see the need for good copy.
He and the client believe cowboy outfits who claim to guarantee top listings.
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IMHO Clients need as much education about SEO as do
most web designers. I would never guarantee a position no matter how easy it appeared to be - at the end of the day
NO SEO company has insider information or secret contacts at Google, Yahoo, MSN etc..... And good copy is a requirement, filling a page with keyword heavy shit is a sure fire way to get banned from the search engines for good when a competitor complains (and this happens more often that you might believe)