Hey everyone.
This is an identity I created for a new comparison shopping search engine that I work for. Give me all you've got, good and bad. I've gone through many, many, MANY designs... and this is the final one. I'm not a fan of the "smiley", yet that wasn't my decision. Also, I know a good rule of thumb when designing an identity is to keep graphic elements to a minimum. I realize this identiy has three, so... we'll see what happens.
