Quote:
Originally posted by Bill Posters
... classical references which I felt had more mileage as regards understanding typography than the modern coffee table 'inspiration kickstarters'.
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My sentiments exactly.Which is why I think a book like Elements of Typgraphic style comes into its own cos a basic understanding of the underlying rules and principles of typography goes a long way - and can usually be seen in someones work.
This is a book I picked up after i'd finished studying design and has probably taught me more about the fundamental issues behind the use of typography than the 3 years I studied it - it was recommended by an ex Meta designer who i used to work with.
It pisses me off when I see a seemingly well designed poster or advert and then notice a mis-use of ligatures or the non-use of smart quotes. Such basic stuff!!!