Colour theory and gender differences in graphic design and advertising
Hi i am a graphic design student studying at the Arts Institute at Bournemouth currently writing my dissertation on the differences in colour preference for male and females in advertising and design.
I am looking to see what other designers and consumers views are on colour and how it can .
A) Influence and inform their design and approach as a designer
B) If as designers you are aware of the part colour plays in modern society and how it can effect the mood and tone of a piece or design.
C) As a consumer do you feel that the colour of a design can make or break your design to purchase and take note or totally disregard it?
D) As designers do you have and formulas that you follow to ensure that the correct colours you use are appropriate?
It is a very interesting and deep subject so i hope you will write a response to this thread and aid me in my research.
any comments would be greatly appreciated and I will respond to and questions or queries or arguments that you have.
Also please feel free to post links and information that u feel may be of use to me in my research
Thank you for your time
Regards
marc