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There needs to be some kind of deterrent, otherwise what's to stop everyone grabbing all your great content illegally and freely?
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If that were true, no one would be buying music now. Anyone who wants free music can get it very fast and entirely free on the internet with very little effort, and pretty much no risk. Yet itunes is making a killing, so obviously people are more than willing to do it the legal way. The number of illegal downloaders is only a small percentage of the total number of downloaders.