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Originally Posted by haku
there will always be a percentage of people who will steal your digital content, and spending money trying to catch them is money that could be better spent making your content better for the huge majority of people who do and will pay for it. It's almost impossible to protect digital contents, so the secret is to build your business plan so that it makes money regardless of the people who are stealing it.
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Problem is, if you send out the message that illegal copying will go unpunished, what do you think that will do to the numbers of people downloading.
There needs to be some kind of deterrent, otherwise what's to stop everyone grabbing all your great content illegally and freely?
That warm, fuzzy feeling we get from paying for music isn't going to be enough of a carrot for a great many people.
How do you provide that great, additional content to paying customers in a way which can't then be passed onto or shared amongst non-paying consumers.
It's also an unfortunate fact that the more desirable you make the content, the more desirable it becomes for all (relevant) consumers - not just those willing to pay, but also those not willing to pay - leading to increased numbers of downloaders (though possibly, proportionately the same as before the improvements in content quality).
(Western) Society being what it is, there's no product out there which people universally
want to pay for.
(Me chundering on at length in some protracted thread? This is just like old times.

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