i dont see how people ( and the general consensus is that aiwa are pants) will assosciate this with a crappy tape recorder they purchased in the 70's.
as a brand it doesnt say anything.
I think its jumped on too many trendy cliches (is there a deer? in there
) and as such will be woeful dated come 3-6 months.
And as you say Andrew, will the people who shop in argos purchase aiwa due to its new found values or the fact its cheaper than most bags of chips.