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Originally Posted by d*d
don't be silly, the logo itself didn't cost 400k
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http://www.telegraph.co.uk/news/uknews/1553545/Olympic-chiefs-under-fire-for-'puerile'-logo.html
Excerpt: "But the logo, which cost £400,000 and took the best part of a year to be devised by brand consultants Wolff Olins, came up against widespread disapproval yesterday, with one Jewish person even ringing the BBC to complain that it was reminiscent of the infamous Nazi SS symbol."
Sad.