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d*d · 08-05-2008, 04:57

I'm sorry, that makes no sense first you say positioning is dead, then you say the market should determine a brands position (so it's not dead?)

Determining a brands position, marketing strategy, is not dead - the channels used to communicate a brands values have changed but you will always need to decide on those values in the first place.

08-05-2008, 04:57	#2 (permalink)
d*d Moderator Join Date: Oct 2004 Location: Bristol Posts: 3,302	I'm sorry, that makes no sense first you say positioning is dead, then you say the market should determine a brands position (so it's not dead?) Determining a brands position, marketing strategy, is not dead - the channels used to communicate a brands values have changed but you will always need to decide on those values in the first place.