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Originally Posted by JonoMarshall
It's sustaining the brand though and keeping Sony as "high brow", if you cast your mind back they were seen as over-priced and under-specced not so long ago.
Also the reach of these ads post-launch is quite astonishing... the general public love them?!
We all know it's not about buying the product anymore, the campaign's still a success IMO... they should perhaps move the concept on a little now though, I agree with that.
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Well said, totally in agreement with you. Had me in "omg" mode for the duration, wanting to be there. Although, as stated, it doesn't make me want to buy the product, it's kept my awareness of it.