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Originally Posted by luxbrand
Might have worked better had they left the strip part white looking like a broken heart and when pulled off reveals the red section of the heart joining it together. Contact details could be knocked out of the red part of course.
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Then the "rip" part will no longer be as funny or functional? It is interesting because you get to rip the heart.. I can see how it would be obvious to in some way illustrate that she fixes the problems, by revealing a fixed heart... but personally I think this is a really good idea and execution, it is simple but striking enough to remember.
