I had one person complain like that one time and all I said was "you fired your other designer because their stuff looked like crap".
This is my 2 cents (from my blog)
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Make sure your designer is proficient on the spot and keep with that same designer (why ditch someone that works well with you and produces results that work?). The designer should be someone you feel comfortable working with and can trust. The designer should be good at what they do. So many times I get a client that had a previous designer work on the project and they were unfamiliar with proper design techniques in that medium. A logo created in Photoshop is going to looked pixelated and blurry on a billboard. Make sure your designer knows what they are doing. Look into their clients, references, educational background, etc. Your design is an investment, and you want to make sure the most able person is working on it. You don't want to invest into a designer that can't do the job and then have to pay someone else to recreate it.
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For less than £50 it's either a student that doesn't know what the hell they are doing (even if it does look pretty its probably not SEO or standardized) or a template that everyone and their brother has too.