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Originally Posted by abbasinho
I wouldn't agree that you should start designing branding in black and white and work from there. Sometimes you're given specific colours in a brief. Pointless mapping it all out in black and white just to change it to colour afterwards - personally i'd go the other way. Get the colours right then adapt it to black and white. I agree that the logo needs to be flexible enough to apply it to anything. That's what I always say to clients.
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Whether or not it's in the brief is irrelevent. It's up to the designer to figure out a solution to the problem, and having something like overlapping colors (such as the OP example) is something that's going to prove problematic.
When shapes are overlapping and given differentiation via color, sometimes a knocked out version of the logo is going to be an illegible blob. Like this one.
Seems to me the logical thing to do is design in black and white first, since that's what will inevitably grant you the most mobility with the design. But to each his own, bad design or no.