Thanks guys - that's pretty much what I was after.
To answer your question Steve, in Japan it's more a case of "How much English can we have, and could we possibly squeeze in some more please?"
It's getting harder and harder to find a Japanese company with their logo in Japanese these days. Quite often Japanese ads will have completely meaningless slogans which make no sense at all, simply because they like the typographic effect of English words. Even big corporations rarely bother to get their English copy checked for grammatical accuracy, hence the rise of Engrish.