Hi, I'm creating a website for a performing artist and am debating whether I should simply put a mailing list signup form on the home page so that he can build a list of "fans" to who he can send out updates....OR....build a membership site where signing up actually gives "fans" a unique login for a restricted access section of the site where exclusive content exists for fans only. (the membership would be free at this moment)
Any ideas on pros and cons of each option, and what I would need to keep in mind while designing/developing?