Thread: xerox new logo
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Old 08-01-2008, 05:10   #6 (permalink)
emil
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Quote:
Originally Posted by nyt
“The Internet, sponsorships, all kinds of 3D icons — none of that existed when Xerox adopted its old logo,” said Maryann J. Stump, senior director of brand strategy for Interbrand. “And you can do animation with a symbol that you just can’t do with a wordmark.”

This is what makes me laugh. FFS. That's not a ball btw, it's flat like a shirt button.
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