Take a look at
publisher.yahoo.com/rss/RSS_whitePaper1004.pdf (Yahoo! Publisher Network's RSS Statistics, PDF).
A lot of good reading. Exactly how precise it is might be up for discussion, but it sure is a good start.
Quote:
Key findings
- Awareness of RSS is quite low among Internet users. 12% of users are aware of RSS, and 4% have knowingly used RSS.
- 27% of Internet users consume RSS syndicated content on personalized start pages (e.g., My Yahoo!, My MSN) without knowing that RSS is the enabling technology.
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