I meant that your USP (unique selling point) wasn't clear.
And your site didn't make me want to find out more about you.
Not that mine is much better of course, and it is seriously out of date - so you will need to work on getting people to know about you and the best time to do that is when you have a marketable website.
I don't know the North Midlands very well but I can't believe you can't find one of the hundreds of successful creative agencies around. ie You could build relationships with other local agencies to take on the work they don't have the resources to do.