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Old 07-12-2007, 02:19   #3 (permalink)
steveb
389 ppm and rising
 
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Join Date: Aug 2005
Location: Järvenpää, Finland
Posts: 4,940
2 has the best logo, I reckon. It's the sort of bold clean design I always prefer. 7 isn't bad, but it's a bit "Made in Taiwan 1981". The sort of thing cheapskate CEOs draw with a ruler in 10 minutes for their company logo and think they're clever to save paying a graphic artist!
All the type is fucked except for 5 & 6, which are just bland. The ascenderless (cyrillic) K is especially horrible.
I know the brief said "sterile, mechanical and heartless", but you should rebel a bit! If you proffer something superb, the client will be delighted in any case! How many logo suggestions do you intend showing the client? Not more than three, I hope. Two good ones and one crap.
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