The aesthetics of the site are pretty good. Appropriate to the target audience.
As JonoMarshall said, look at the language you use to appeal to a young market. Define the USP of the site that distinguishes you from your competitors.
A prominent call to action on the homepage may pull in a little more interest.
And for god sake look in to the build of the site.
Horrendous table based layout and bloated code will do nothing to add to your search engine position.