We've had a website designed by an agency - www coolapproach com - aimed at teens/students. It's been live for a few months - good number of hits due to a viral game we created - Kiss or Miss - but signups have been poor.
So we're looking at this again - we can see the site's not getting the right message across from home page, and it should have been coded better, but also wondering if this concept will work: social community site with the usp of being able to tell someone that you like them - in secret by sending clues to them. clues are created using a character creator (MiniCools). You can also check to see if someone fancies you and try to guess their identify.
There's loads of stuff for kids to do- downloads/games/advice/online chat etc.
It's currently limited to the UK market, as students sign up to UK schools/colleges but in time we're looking to expand.
Just don't know if the whole concept's going to be a winner - is the cost of redesign (and then marketing) worth it?
Cant really stretch to a total redesign, so any comments on the current design would be great as well.
Thanks