It's probably not even the price so much as the limitations in space and domain names that turned me off. In a reseller I always look for unlimited domains and enough space to support them. I've gone from the super budget companies and I learned my lesson.... as my business has grown so has my hosting needs. Unfortunately I am pretty happy where I am.
As you seem to be able to take the critique with a grain of salt let me also say that the site looks like a template hosting site. I'm not 100% on that, but it looks familiar to just about anything under hosting on any template site. My recommendation would be to update the front end to distinguish yourself from the pack. I'm just personally really against templates in general so my opinion is definitely one sided so take it as that.
Again, good luck. Enjoy the business. My best to you.