very well, so where's the truth now fellas
let's say that the texts are reproduced at something like 1000dpi, so how to make them look sharp in the final image/pdf? because i don't think that the clients would be happy enough with rough crispy texts...
anyway - in my opinion "steveb" has had already done print designs before (considering his advices all over this forum) without encountering such problems. on the other hand have you "Do Gooder" ever had to deal with something like rough fonts etc., while working on usual 300dpi *psd file?