Currently working on a uni assignment, redesigning a hotel identity. The old identity is very budget and dated, counting up to 5 different logos! Have a look at
Melbourne's best central hotel, The Victoria Hotel if you're interested.
Hotel was established in 1880, so I wanted to keep the old notion of it, but give it a modern approach and attract more business guests than foreign tourists like it does today. The area of the hotel location is rapidly shaping up to be classy, designer shop, business area, whereas it used to be quite shabby, in which the current identity of the hotel is standing out - in a bad way.
Incl is the logo, letterhead, business card (200% size), compliments slip and envelope.
