It's full of flourishes. I thought it was ordinary - very nice to look at. Skilful. But uses so many things we have seen so many times before.
When will designers start to realise that taking away is more constructive than adding wispy flowers, gradients, helvetica neue, diagonal repeats, pictures of birds, splats, stars, rainbows, cityscapes and butterflies...
If you want to make art, do it you own way...
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