Thread: logo brainstorm
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Old 22-04-2003, 19:35   #8 (permalink)
I Ain't Losing Any Sleep™
Join Date: Apr 2003
Posts: 5,142
You just wouldn't let it lie would'ya!

The guys came up with the name 'Beat Surrender' because a) It's a very cool song, b) it has connotations of indie music to anyone who knows the song c) the 'beat' has denotations of dance music. the logo I was trying for the same thing. The turntable arm for the dance music and the target image for the indie. Problem is, the target isn't strictly indie, more Mod. Add that to the name (The Jam being quite Mod) and people could get the wrong idea.

If every there were a concept, that was it!
That's fuckin' ingenious, if I understand it correctly. It's a Swiss fuckin' watch.
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