Absolutely right! Being in the industry for more than 7 years, 4 years running ny own firm, I get the same answers when it comes to budget is it 1000s is it 2000s. They are relustant to the fcat that they think you will raise the prices to their budget. Luckily I 90% of times hit right in the soft spot then put some additionnal charegs at the end since they added to the project.
As fopr sponsorships I did many and never got anything back beside the income tax benefit (I put it under advertising expenses). Now I charge a minimal fee for any request for sponsor and they go for it.
Great information, love it.
Great animation too!