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Originally Posted by Stickman
Why's fitting it into a fixed box a good thing anyway? That's why it looks crowded.
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It isn't necessarily on the types of pages you normally design. It might be a bad choice there.
But people rarely bother to scroll down on the front page. I don't. I just want to navigate to whatever it is I'm looking for.
But in this case I might see an article about My Chemical Romance and click on it. Cha-ching! Now I wouldn't have noticed that article had it been buried 900px down the screen.
The beauty is in how subtle the ads are, even though you have two large ad formats and all that content crammed above the fold.
You might not like it but it's effective.
Very web 3.5