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Originally Posted by Limbo
context, style, wit, type, communication, colour, relevance, audience, history...
Where to begin?
I suggest you buy a good book - a smile in the mind is a great starting point and reference book.
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Spot on!! Get as much info from the client as possible.
A good starting point is pen and paper. Start with sketches of your ideas, then jump to the computer........it will save you time.