S'ok, smallbeer. I used it knowingly.
The ice-cream slogan was the backbone of my comment.
(and I still don't like Cholla)
Snobbery has nowt to do with it.
I'm just not a great fan of the 'look and feel' of large chunks of the Emigre catalogue.
I consider the 'display face' overtones present even in their body faces to be a little overbearing for my tastes.
For me, they are, aesthetically-speaking, simply too strongly associated with that time for me to find much use for them in present-day jobs.
Probably the result of an overfamiliarity with Emigre as a result of them being the first indie foundry that I really got into when I originally embarked on my descent into font-nerdship around '93.
Emigre, FUSE and T26 were the only significant indie challengers to the dominance of the big, established foundries and all have a recognisable aesthetic branding that can still be seen in their choice of font output (imho).
One of the few Emigre faces that I feel translate forward well is Mrs. Eaves.
For me that marked a kind of 'coming of age' for Emigre's font catalogue.
It's not by coincidence that, at the time, Mrs Eaves was recognised as a significant departure from their usual brand of font and was (and imho- still is) the most sophisticated font in an otherwise dated collection.
Cholla is simply one of those fonts that I feel has the creation date stamped on it.