04-01-2006, 09:20
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#1 (permalink)
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vague™
Join Date: Mar 2004
Location: Glasgow
Posts: 5,513
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How Click Fraud Could Swallow the Internet
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Pay-per-click advertising is big, big, big business. So are bogus hits on Internet ads. It's search giants against scam artists in an arms race that could crash the entire online economy.
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Nice article on PPC fraud over at wired:
http://www.wired.com/wired/archive/14.01/fraud.html |
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