I'm trying to get a feel for opinions and experiences on the question of sponsored vs natural search clicks ???
Our company simply shells out brewsters for sponsored links as part of the course, but I'd prefer us to really spend time optimising the site to aim for better natural rankings - partly so we can channel the budget into other areas.
A 3rd party company has already suggested that their experiences show that natural searches produce around 5 times the number of clicks than sponsored links.
Can anyone else add to this ???
All comments and experiences gratefully recieved.